The test begins with birth. The birth of an idea, the birth of a life, the birth of a bird. All the smallest and most substantial progress is caused by a birth. Birthing a website, an online brand, a “personhood” beyond the physical into the veritable world wide web. It truly is humbling, challenging in all the same ways as a baby embracing the world, and obviously a work in progress. That requires a human empathy and forgiveness for flaws of execution or presentation.